Brand Positioning Guide
What is Brand Positioning?
Positioning is what makes your brand unique — from the types of clients you serve, to the branding you use to communicate, to the strategy you use to acquire new clients, even to your email signature.
This guide is a diagnostic tool for better understanding and crafting a healthy brand positioning — by filling out these 50 questions, you’ll be more aware of where you truly stand in designing your business, and get actionable next steps in how to improve.
What is Brand Positioning?
Positioning is what makes your brand unique — from the types of clients you serve, to the branding you use to communicate, to the strategy you use to acquire new clients, even to your email signature.
This guide is a diagnostic tool for better understanding and crafting a healthy brand positioning — by filling out these 50 questions, you’ll be more aware of where you truly stand in designing your business, and get actionable next steps in how to improve.
What is Brand Positioning?
Positioning is what makes your brand unique — from the types of clients you serve, to the branding you use to communicate, to the strategy you use to acquire new clients, even to your email signature.
This guide is a diagnostic tool for better understanding and crafting a healthy brand positioning — by filling out these 50 questions, you’ll be more aware of where you truly stand in designing your business, and get actionable next steps in how to improve.